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brandhouse recently launched DRINKiQ.com in South Africa, which is a global resource designed by Diageo to help combat alcohol misuse and promote responsible drinking through the sharing of best practice tools, information and initiatives.

As you may well be aware, Diageo is committed to making a significant and sustainable impact on creating a more positive role for alcohol in society and making real progress in cutting alcohol misuse and making responsible drinking a valued and enjoyable part of life.

DRINKiQ.com represents a major step toward this objective and represents a significant commitment of our time, resources and expertise.  
As part of the rollout in South Africa, all employees and partner agencies attended DRINKiQ sessions and began their journey in understanding how alcohol impacts their bodies and additionally, learning what a standard drink unit is and the real definition of alcohol.

The DRINKiQ website which can be accessed through www.brandhouse.co.za contains five key content elements to help this objective:

Resource Centre & Responsibility Channel
A unique library of resources from Diageo anD third parties, compiled to provide stakeholders with the opportunity to share and learn from a range of programmes they can adapt and repurpose.

Facts about Alcohol
Information about alcohol and how it affects the body, including video interviews with independent experts from around the world

Diageo and Responsible Drinking
An overview of our history of responsibility and examples of our local approach to areas such as drink driving, underage drinking, the behaviour of young adults and promoting responsibility.  

Around the World
A collection of case studies which showcase our best practice in responsible drinking initiatives from around the world.

Know your Diageo Drink
Detailed information about all of our products, including detailed allergen and macronutrient data (DABIP database)

What makes DRINKiQ.com different?

The importance of stakeholder involvement

We hope and expect that DRINKiQ.com will be used by the industry, government organisations, parents, educators, retailers, law enforcement, trade bodies, media and consumers. Crucially, the site relies on active participation from all interested parties to deliver an engaging, interactive tool, which facilitates positive discussion about alcohol and the role it has to play in people’s lives.

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