ARA

The ARA launched a major television campaign in 2000 entitled Good Idea, Bad Idea with the objective of demonstrating to youngsters how “uncool” it was to drink and what the possible consequences of drinking could be.

The campaign was well-received and two separate evaluations indicated that it had created a high level of awareness.

Later the ARA extended the campaign to include radio advertisements and posters and hopes that by early 2009 the campaign will be further extended, enhanced and re-introduced.

This is just one of the ads which forms part of a nation-wide media campaign launched by the ARA.