New research released by Econometrix shows that there is no statistical relationship between advertising expenditure and the consumption of alcohol in South Africa and predicts that the proposed ban would have a severe negative impact on the economy.
The increase in road deaths reported over the past December/ January holiday period, many of which were attributed in part to alcohol abuse, is a grim reminder of the consequences of an irresponsible approach to alcohol use.
A series of successful hard-hitting television adverts, sponsored by The Industry Association for Responsible Alcohol Use (ARA) will be re-aired during the festive season. The decision to re-launch the campaign was based on research, which showed a shift in viewers’ perceptions on the definition of responsible alcohol use and the social affect abusing alcohol has on loved ones.
It’s company office party time and while the onus is on the employee to take personal responsibility for their behaviour, the company hosting the party should also consider the message being conveyed in the type of event and tone set by management.
As the end of the year quickly approaches, conversations around the water coolers inevitably reflect on who did what at last year’s office party, and what can be expected at this year’s function.