ARA

New research released by Econometrix shows that there is no statistical relationship between advertising expenditure and the consumption of alcohol in South Africa and predicts that the proposed ban would have a severe negative impact on the economy.

A recent study released by the South African Medical Research Council, which surveyed teenagers living in the Western Cape, found a high incidence of underage drinking amongst the 13 to 15 age group.

The key physiological differences between men and women cause women to be more susceptible to the effects of alcohol.  This results in different bodily reactions, and these effects can be heightened during the different times in the month.

The increase in road deaths reported over the past December/ January holiday period, many of which were attributed in part to alcohol abuse, is a grim reminder of the consequences of an irresponsible approach to alcohol use.

South Africans Against Drunk Driving (SADD) is delighted to announce that it is a recipient of a prestigious and worldwide acknowledged Prince Michael International Road Safety Award.”

Consuming alcohol has and always will be an essential element of how communities socialise and, for the most part, people will drink, if they choose to do so, responsibly and in moderation.

Following the initial success of the ARA-Perdeberg Wine Project, the Industry Association for Responsible Alcohol Use (ARA) plans to implement similar programmes in other areas of the Cape Winelands region.

A series of successful hard-hitting television adverts, sponsored by The Industry Association for Responsible Alcohol Use (ARA) will be re-aired during the festive season. The decision to re-launch the campaign was based on research, which showed a shift in viewers’ perceptions on the definition of responsible alcohol use and the social affect abusing alcohol has on loved ones.

It’s company office party time and while the onus is on the employee to take personal responsibility for their behaviour, the company hosting the party should also consider the message being conveyed in the type of event and tone set by management.

As the end of the year quickly approaches, conversations around the water coolers inevitably reflect on who did what at last year’s office party, and what can be expected at this year’s function.