ARA

ARA - A Positive Force in South African Society

The ARA is registered as a non-profit organisation (NPO) with the Department of Social Development and is focused on the prevention of the negative consequences of alcohol abuse. The association’s mission is to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages and promoting only their responsible use... read more

The focus of the ARA is:

• Prevention through education
• Self regulation
• Participation in public policy development

Impactful ‘One More’ ARA advert takes top honours at MNET Tag Awards

The Industry Association for Responsible Alcohol Use (ARA)’s ‘One More’ TV commercial has taken top honours at the annual MNET Tag awards by winning the viewer’s choice award and best cinematography for its powerful advert.

ARA assists in combating underage purchasing of alcohol

Who should be held responsible for under-age liquor purchases as the trend seems to be to point fingers at everyone else?  The truth is, the responsibility lies with each and every one of us as individuals.