ARA

This year marked the sixth anniversary of the Robertson Wine Valley’s biggest annual wine festival, the ever-popular Wacky Wine Weekend that took place in June 2009.

The ARA participated in the Wacky Wine Weekend by providing the festival organisors with a range of different advertising materials including vehicle decals that were placed on the designated bus programme to uphold a zero tolerance policy concerning drinking and driving.

In addition, ARA also provided the festival with staff T-shirts and branded wristbands for the designated driver programme.The ARA logo and message of responsible alcohol use was definitely present at this highly popular event.

Over 40 wineries participated, displaying their wine while various activities and celebrations took place at the festival. The 2009 Wacky Wine Weekend was extended from the predictable weekend experience to include a four-day festival experience, with each day representing a different wine theme. The tailor-made activities catered for everyone, whether you were a fun-seeker, novice or a wine connoisseur, there was something for everyone.

This is the first time that ARA has participated at the Wacky Wine Weekend festival to continue its core objective of providing the public with responsible messages about drinking and driving and to create awareness around responsible use of alcohol.